Categories: Case studies
NYU’s Stern School of Business commissioned us to create an identity for their new experience, the Sophomore Cohort Creativity Challenge, a series of events that are geared towards creating camaraderie among Stern sophomore students, while working towards positive goals in the local community. To that end, we created a look and feel that was applied […]
Categories: Inspiration
Some people hoard animals in need of a good home; I hoard posters. While my friends (link 1 and link 2) were in town, we headed over to Olvera Street in downtown Los Angeles, where a street fair augmented the already-festive atmosphere of the oldest part of LA. I spotted this hard-to-miss, day-glo poster and […]
Categories: Inspiration
After restoring my 1958 Dan Reisinger poster from the Brussels World’s Fair, I immediately sent off this poster for similar treatment. Depicting the Atomium, the still-standing symbol of the 1958 Expo, this poster seems to have been issued in a number of different languages (as was the Reisinger poster). I have the German edition—Weltausstellung Brüssel. […]
Categories: Inspiration
It’s taken me a while, but I finally got around to having my Dan Reisinger 1958 Brussels World’s Fair poster restored. “Restored” is perhaps a strange term here—when I received it, it was in its original condition: folded five times. These posters advertising the 1958 Exposition in Belgium had been mailed out in envelopes, and […]
Categories: Case studies, Inspiration
I’ve been on a bit of a “ribbon lettering” kick lately. For this brochure/identity design, I was heavily inspired by a number of different sources, both old and new. I wanted to conjure the notion of “link,” without using a cliché chain illustration in the process. The idea of roads and paths intersecting felt apropos […]
Categories: Case studies
A reader wrote to me today to find out more about how the airbrush effects were achieved in the Gallatin “Listening to Wine” poster design. The design had been based on the feel of many wonderful posters by Adolphe Mouron Cassandre, whose dramatic shading effects defined an era of 20th century advertising posters. As a […]
Categories: Inspiration
Just scored this wonderful Dan Reisinger poster on eBay, from the 1958 Brussels World’s Fair. It even came with the original envelope in which it had been mailed to Sarkes Tarzian, Inc. / WTTV in Bloomington, Indiana, from Brussels, Belgium in 1958. According to Wikipedia, Mr. Reisinger won first prize for this poster design for […]
Categories: Case studies
For a recent NYU Gallatin School of Individualized Study poster design, my brother Devin Korwin contributed his Wacom tablet skills and helped make a good poster design great. We were inspired by the gritty-yet-soft shading techniques used by advertising poster artists such as Adolphe Mouron Cassandre in the earlier half of the 20th century. After […]
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
