NYU Stern Sophomore Cohort Creativity Challenge identity

[singlepic id=367 w=500]

[nggallery id=27]

NYU’s Stern School of Business commissioned us to create an identity for their new experience, the Sophomore Cohort Creativity Challenge, a series of events that are geared towards creating camaraderie among Stern sophomore students, while working towards positive goals in the local community. To that end, we created a look and feel that was applied to a recent set of events, and will be adaptable for similar events in the future. Deliverables on this project included a poster design to promote the events, printed at 24″ × 36″, along with postcards and t-shirts.

NYU Stern Sophomore Cohort Creativity Challenge poster, initial concepts

NYU Stern Sophomore Cohort Creativity Challenge poster, initial concepts

During the Sophomore Cohort experience this year, students worked on one of three challenges: to build a bicycle for children in the community; to create a functional boat from odds and ends like cardboard and tape; or to make a teddy bear, also for local kids. The identity was designed to be simple, to use a limited but vibrant color palette, and to allow silhouette icons to represent the three activities in which Stern sophomores would participate.

Initially we came up with a handful of concepts, including posters with various type and color palettes. One possible direction was to use a blueprint style, with one poster per activity. But in the end it was decided that a more straightforward array of three icons with a two color palette was most eye catching and intriguing.

NYU Stern Sophomore Cohort Creativity Challenge Poster Alternative Colorways

NYU Stern Sophomore Cohort Creativity Challenge Poster Alternative Colorways

A number of colorways were proposed, and we arrived at a lime and blue-black palette for 2010’s events.

I do not always have the opportunity to see my designs in use. In this case, the folks at NYU Stern have done great coverage of September’s events, including a series of photos on their Stern Undergraduate College Facebook page, and a video showing the designs in action:

Tags: , , , , , , , , ,

No comments yet.

Leave a Reply