Tag Archives: House Industries


Jasmine & Yale’s Letterpress Wedding Invitations

Our friends Jasmine & Yale are getting married soon, and Alyssa and I decided to go all-out with our letterpress habit to create their invitations. The design process started on the computer, but the goal from the start was to create something really special, where the computer would only play one part of the tune. […]

House Industries Portrait 1559

Amongst the greats

I am truly undeserving of the placement I received yesterday on House Industries’ blog. Who would be so daft as to place me in the same post as Jimmy Kimmel, JJ Abrams, Deborah Sussman, Paul Frank, Coop, etc.? Not to mention the House folk themselves. In all seriousness, though, I had a great time at […]

Am I right, or am I right…

Just caught wind of this video posted two days ago on YouTube—a simultaneous parody of Lady Gaga and the font-of-the-decade, Neutraface. Nevermind the comedians’ unenlightened pronunciation1; it certainly proves that Neutraface has ascended to a cult status almost comparable to that of Helvetica. Thanks to Angela of Normal Modes for pointing me towards this. It […]

The SCROC Industrial Technology building

Metal architectural lettering

One of my favorite aspects of living in Southern California is the local architecture and its accompanying signage. Many of the schools in my area were built in the 1950s, 1960s, and 1970s, and lots of them utilize gorgeous, low x-height, geometric titling faces like the ones on which Neutraface is based. The Southern California […]