Just caught wind of this video posted two days ago on YouTube—a simultaneous parody of Lady Gaga and the font-of-the-decade, Neutraface.

Nevermind the comedians’ unenlightened pronunciation1; it certainly proves that Neutraface has ascended to a cult status almost comparable to that of Helvetica.

Thanks to Angela of Normal Modes for pointing me towards this.

1. It should be spoken Germanic style, “NOY-truh,” since the typeface was named after the Austrian-born architect, Richard Neutra. Same rule applies to Krautrock pioneers NEU! and Swiss watchmakers TAG Heuer. [↩]