Duro Decals Box o’ Typography

The Duro Decals brand, which still exists today, has been knocking out good, wholesome, sturdy display type and lettering (in decal, sign, and stencil form) since 1938. The Chicago-based company begat “Duro Dan,” their quirky advertising mascot, a sort of elvish, mustachioed gnome-like character that touted Duro’s wares during the middle of the 20th century. This “Pressure Sensitive Letters & Numbers” box was originally made as a point of purchase display for selling individual letters, numbers, and symbols as pressure-sensitive labels. There is some gorgeous condensed gothic / grotesque (sans-serif) type throughout, evocative of the late 1950s and early 1960s, when this was probably manufactured.

And it can be all yours if you get to Etsy first.

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