Tag Archives: 1930s

Duro-Decals-Pressure-Sensitive-Letters-Numbers-Box-close-up

Duro Decals Box o’ Typography

[singlepic id=605 w=500] The Duro Decals brand, which still exists today, has been knocking out good, wholesome, sturdy display type and lettering (in decal, sign, and stencil form) since 1938. The Chicago-based company begat “Duro Dan,” their quirky advertising mascot, a sort of elvish, mustachioed gnome-like character that touted Duro’s wares during the middle of […]

Ludlow-Typographic-Influence-1931–1962-10

The Ludlow: Typographic Influence, 1931–1962

On Saturday, November 12, I gave a brief presentation at the International Printing Museum about a selection of typefaces that were designed by Robert Hunter Middleton for the Ludlow Typograph, a letterpress linecasting machine (for which we just so happen to be doing a Kickstarter Campaign). Focusing on the idea of “typographic influence,” I have […]

Holiday present: A.M. Cassandre Photoshop Airbrush Tutorial

[singlepic id=109 w=200] A reader wrote to me today to find out more about how the airbrush effects were achieved in the Gallatin “Listening to Wine” poster design. The design had been based on the feel of many wonderful posters by Adolphe Mouron Cassandre, whose dramatic shading effects defined an era of 20th century advertising […]