Categories: Case studies
Identity Design In late 2010, Three Steps Ahead was commissioned by ZYZZYVA, the premiere West Coast art and literature journal, to create an entirely new brand identity, including a redesign of their print collateral, their website, and the magazine itself. (more…)
Categories: Inspiration
Don’t know much about this little Cosmonaut, but he sure is cute.
Categories: Inspiration
This is a very proud acquisition for me: it’s the original, hand-constructed artwork that was used to create a mid-century modern Austrian poster, advertising the Wiener Städtische Versicherung (Vienna Insurance Group). I’ve done a little searching, but I haven’t found any of the actual posters; it’s possible that this was never produced, or it might […]
Categories: General updates
A sneak peek at a t-shirt the Night Shift created at the International Printing Museum. The silkscreen was created without the use of cameras, scanners, computers, or the like; it’s completely analog. The Vari-Typer Headliner, a photocomposition typesetting machine from the 1950s, was the descendant of a line of complex typewriters. Unlike its predecessors, the […]
Categories: Case studies, General updates, Inspiration
One of the ongoing projects we’ve been working on at the International Printing Museum has been The Ludlow Project, an effort to augment our collection of Ludlow matrices to be as complete as possible. Months ago, we decided to bring the campaign to Kickstarter, where there have been a significant number of successful letterpress-themed projects. […]
Categories: Inspiration, Rants
While I’m on the topic of prop documents, this has been bothering me for months: a while back I was watching TV1, and I saw a poster in the background that looked quite a bit like Saul Bass‘s famous Vertigo one-sheet. The typography is almost identical in style. The colors too. The imagery and composition—same […]
Categories: Case studies
While perusing through one of the many beautiful type specimens at the International Printing Museum, a looseleaf page advertising “incredible, logic-defying, outrageous secret knowledge” fell out unexpectedly1. Seems that there may have been a Night Shift long ago. Seriously, though, if anyone knows of a film studio or prop house looking for an obsessive level […]
Categories: Case studies
Lisa Folberg contacted us to discuss options for producing a set of creative, limited-run wedding invitations. She had seen the invitations that Alyssa and I had done for our own wedding and was inspired to do something similar. Now that we had our connection to the International Printing Museum, it made perfect sense to create […]
Categories: General updates
Not too long ago, the creative team behind Dodge Ram’s marketing decided to do a series of commercial spots touting the rough-and-tough machismo of their client’s product line. Naturally they chose to use a rugged, Old West wood type treatment for their typography, and somehow along the line it was decided that they would shoot […]
Categories: Case studies
Alyssa and I just spent our Night Shift at the Museum much more pragmatically than usual. Alyssa ran out of business cards recently, and we decided to use the excuse to create some new cards using only the materials available to us at the International Printing Museum. To challenge ourselves further, we were only “allowed” […]
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
