Not too long ago, the creative team behind Dodge Ram’s marketing decided to do a series of commercial spots touting the rough-and-tough machismo of their client’s product line. Naturally they chose to use a rugged, Old West wood type treatment for their typography, and somehow along the line it was decided that they would shoot a letterpress segment at the International Printing Museum.

Original Commercial:

Alyssa and I helped out at the Museum for the day and got to play documentary filmmakers, gofers, and to some small extent, technical consultants on the shoot.

In a fit of madness last night, we cut together our footage into a “making of” short, showing a slice of how the magic is made:

The Making Of: