Scarborough Research asked us to create a very comprehensive infographic for Super Tuesday to explain the data that they had gathered regarding the demographics and media preferences of Republican voters. We went with a simplified type and color palette that we hoped would make the data easy to digest, and wherever possible, we erred on the side of Edward Tufte-esque caution. Featured typeface family is Benton Sans from Font Bureau.

Note: Much of the data and text shown here has been flubbed for the sake of layout and design; I like things to look just so. For the more accurate statistics, visit Scarborough’s website.

Update: Just got word that the infographic was featured both in Times Square and in Las Vegas on PR Newswire displays. Nifty: