Categories: Inspiration
I don’t mention it often, but I’m a gamer, and a lifelong fan of Nintendo. After purchasing the New Super Mario Bros. Wii game (which is fantastic, by the way), I found out that Nintendo has a reward system called Club Nintendo, where users can register their Nintendo consoles and games, and earn “coins” doing […]
Categories: Case studies
My fiancée Alyssa and I are not typical when it comes to our wedding planning. For one thing, we’re getting married at an unconventional venue, the Los Angeles Natural History Museum. Moreover, we both work in design, and there’s no chance in heck that we’d buy any prepackaged save-the-dates or invitations. No sir. So we’ve […]
Categories: Inspiration
One of my favorite aspects of living in Southern California is the local architecture and its accompanying signage. Many of the schools in my area were built in the 1950s, 1960s, and 1970s, and lots of them utilize gorgeous, low x-height, geometric titling faces like the ones on which Neutraface is based. The Southern California […]
Categories: Case studies
Ever since we saw the Spike Jonze / Dave Eggers film adaptation of Maurice Sendak’s Where the Wild Things Are, my fiancée Alyssa and I have been a bit smitten. The exemplary, ultra-laid-back marketing campaign and the this-is-how-it-should-be-done film itself are a one-two punch of quality, so often lacking in mass-marketed entertainment. Right before we […]
Categories: Inspiration, Rants
Avid readers of this blog will remember one of the first posts I made, over a year ago, about a redesign of the Star Waggons logo that I had completed at the time. There may have been some hubris, on my part, in comparing my work to that of the lettering genius Ed Benguiat, but […]
Categories: Rants
I love when I discover that two places, people, or things that I am interested in separately have something in common. I’m currently making my way through Life With Letters …as they turned photogenic by the late, great Edward Rondthaler, co-founder of Photo-Lettering, Inc. I came across this passage today (on page 60): … Occasionally […]
Categories: Inspiration
I just love packaging from the ’60s. This one may have been printed later (it says “Series ’76”), but I’m pretty sure it had to have been designed in the 1960s and used a few years beyond its intended shelf life.
Categories: Case studies, Inspiration
A few months ago I posted a teaser image from a project I was not yet ready to announce. The project has actually been complete for a little while now, so I can finally go into detail about it, as I am wont to do. Connie Dial is author living in Los Angeles county, and […]
Categories: Case studies, Inspiration
(Update: photos of the printed booklet are now up.) New York University’s Leonard N. Stern School of Business engaged with three steps ahead this summer to create a set of program booklets to be distributed to incoming students at Summer Orientation. Our work for Stern thus far (NYU Stern CACE Poster & NYU Stern IBEX […]
Categories: Case studies
Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] I’ve probably mentioned it before, but one of the many services we offer here at Three Steps Ahead is the creation of “PictureBubbles°,” our brand name for interactive, spherical panoramic photographs. (Say […]
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
