Categories: Case studies
Back in November, when I posted the finished “Save the Date” postcard that Alyssa and I put together for our upcoming wedding, we still had not fully fleshed out the concept behind our actual invitation. But we did know a few things. It needed to be unusual, it need to reflect who we are, and […]
Categories: Case studies, Inspiration
For no good reason at all (or maybe because I’ve spent much of the day so far looking at infographics), I have decided that today is DIN Day. In honor of DIN Day, I have designed a birthday card concept that is also an homage to the talented Mark Weaver. I’m also just obsessed with […]
Categories: Case studies, Inspiration
I’ve been on a bit of a “ribbon lettering” kick lately. For this brochure/identity design, I was heavily inspired by a number of different sources, both old and new. I wanted to conjure the notion of “link,” without using a cliché chain illustration in the process. The idea of roads and paths intersecting felt apropos […]
Categories: Inspiration
Souvenir platter from the Century 21 Exhibition / 1962 Seattle World’s Fair, scored on eBay.
Categories: Rants
After I posted my article about the Manzanar War Relocation Center’s entrance sign, I received this email: Josh: I ran across your Dec 24 entry regarding the Manzanar relocation sign. My father, who was interned there, painted the sign. He passed away four years ago but was a graphic artist who did a lot calligraphic […]
Categories: Rants
Update (January 5, 2010): After posting this article, I received an email from Mark Matsumoto, whose father, Akio Matsumoto, was a commercial artist interned at Manzanar during the War. According to Mark, Akio Matsumoto was the person who painted the sign. Needless to say, this information drastically affects my original theories about the sign’s lettering! […]
Categories: Case studies
A reader wrote to me today to find out more about how the airbrush effects were achieved in the Gallatin “Listening to Wine” poster design. The design had been based on the feel of many wonderful posters by Adolphe Mouron Cassandre, whose dramatic shading effects defined an era of 20th century advertising posters. As a […]
Categories: Rants
Just caught wind of this video posted two days ago on YouTube—a simultaneous parody of Lady Gaga and the font-of-the-decade, Neutraface. Nevermind the comedians’ unenlightened pronunciation1; it certainly proves that Neutraface has ascended to a cult status almost comparable to that of Helvetica. Thanks to Angela of Normal Modes for pointing me towards this. It […]
Categories: Case studies
My fiancée Alyssa and I are not typical when it comes to our wedding planning. For one thing, we’re getting married at an unconventional venue, the Los Angeles Natural History Museum. Moreover, we both work in design, and there’s no chance in heck that we’d buy any prepackaged save-the-dates or invitations. No sir. So we’ve […]
Categories: Inspiration
One of my favorite aspects of living in Southern California is the local architecture and its accompanying signage. Many of the schools in my area were built in the 1950s, 1960s, and 1970s, and lots of them utilize gorgeous, low x-height, geometric titling faces like the ones on which Neutraface is based. The Southern California […]
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
