Our design for Star Waggons’ 2011 holiday card. We went with a mid-century modern look, featuring a slightly-modified Buffalo from Photo-Lettering. (more…)
We just put together this year’s Star Waggons holiday card. It’s yet to be printed1, so enjoy this 3D pre-visualization instead. We’re also dangerously short on snow here in Los Angeles, but if it were 30° colder outside, today’s rain storm would look something like the simulated North Pole shown above. Actually it’s been printed […]
Avid readers of this blog will remember one of the first posts I made, over a year ago, about a redesign of the Star Waggons logo that I had completed at the time. There may have been some hubris, on my part, in comparing my work to that of the lettering genius Ed Benguiat, but […]
We were recently asked to come up with a holiday card for Star Waggons, with whom we are working on an identity and website redesign. We based the design on an earlier non-holiday concept we’d created for them. I’ll post more images when the cards come back from the printer.
In the process of establishing a new look and feel for Star Waggons, we created a “look book” that served two purposes. Firstly, it contained our detailed analysis of the existing identity, including our thoughts on its origin, historical value, and efficacy. Secondly, the look book established our goals for the redesign, both verbally and […]