Categories: Rants
Just caught wind of this video posted two days ago on YouTube—a simultaneous parody of Lady Gaga and the font-of-the-decade, Neutraface. Nevermind the comedians’ unenlightened pronunciation1; it certainly proves that Neutraface has ascended to a cult status almost comparable to that of Helvetica. Thanks to Angela of Normal Modes for pointing me towards this. It […]
Categories: Inspiration
One of my favorite aspects of living in Southern California is the local architecture and its accompanying signage. Many of the schools in my area were built in the 1950s, 1960s, and 1970s, and lots of them utilize gorgeous, low x-height, geometric titling faces like the ones on which Neutraface is based. The Southern California […]
Categories: Rants
Anybody who knows me well will know that I have a major soft spot for House Industries, designers and purveyors of some of the finest typefaces and associated graphic-designery merchandise out there. Back in 2002, House released Christian Schwartz’s Neutraface, a family of fonts based on the architectural lettering specified by Richard Neutra in his […]
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
