Brand identity and packaging design
2018
A self-directed project, inspired by mid-century product labels. After experimenting with homemade sauerkraut, it seemed only fitting to create a complete brand identity. You know, just in case we make it big. Featured display type includes Rhododendron from David Jonathan Ross’s absolutely essential Font of the Month Club.
Josh Korwin has been running Three Steps Ahead, a creative design studio, since the late 1990s. He has been a typography nerd for as long as he can remember, and rabidly collects (and sometimes sells) just about everything with neat type or lettering on it. While graphic design and web design fill most of his days, he dabbles in photography and letterpress printing.
