Avid readers of this blog will remember one of the first posts I made, over a year ago, about a redesign of the Star Waggons logo that I had completed at the time. There may have been some hubris, on my part, in comparing my work to that of the lettering genius Ed Benguiat, but […]
A few months ago I posted a teaser image from a project I was not yet ready to announce. The project has actually been complete for a little while now, so I can finally go into detail about it, as I am wont to do. Connie Dial is author living in Los Angeles county, and […]
A hint of things to come…
While digging through my “archives” the other day, I came across a “business card” design draft I had created for a gentleman running for sheriff’s office. The project was an offshoot of a collaboration with my friend Scott Kidder—either he or the client had originally come up with the concept of using modified versions of […]
We were recently asked to come up with a holiday card for Star Waggons, with whom we are working on an identity and website redesign. We based the design on an earlier non-holiday concept we’d created for them. I’ll post more images when the cards come back from the printer.
In the process of establishing a new look and feel for Star Waggons, we created a “look book” that served two purposes. Firstly, it contained our detailed analysis of the existing identity, including our thoughts on its origin, historical value, and efficacy. Secondly, the look book established our goals for the redesign, both verbally and […]