Seymour Chwast’s Dante’s Inferno “The End Place” Poster on Mad Men

Mad Men set, with Seymour Chwast Dante's Inferno poster

Seymour Chwast's poster, Dante's Inferno: The End Place

I was perusing Google Analytics, as one is wont to do on a Saturday morning, and realized that the Three Steps Ahead Etsy shop had a spike in traffic the other day thanks to a New York Times blog article about the popular television series Mad Men. A commenter had linked back to my shop because I had sold an original Seymour Chwast poster (of Pushpin Studios fame), entitled “Dante’s Inferno: The End Place.” The 1967 poster is an iconic latter-half-of-the-sixties design, depicting a smoking (and rather affectedly be-vested, be-caned, and be-monocled) version of the Great Satan Hisself. As it turns out, the poster was purchased by the producers of said TV show, and made its way onto the set in a conspicuous place. Thanks to Reddit user ExcellentPoint for the screen grab.

Seymour Chwast's poster, Dante's Inferno: The End Place, close-up

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5 Responses to “Seymour Chwast’s Dante’s Inferno “The End Place” Poster on Mad Men”

  1. Vinnette October 6, 2013 at 9:12 pm #

    Nice work! You are talented.

  2. Tom May 20, 2014 at 2:30 am #

    Do you have a higher res scan of the poster? Would make a lovely background on the 27″ Monitor, but the Internet has only small versions…

  3. Josh Korwin May 20, 2014 at 8:48 am #

    Unfortunately I only have what I have posted here, sorry about that!

  4. Kirsten Walstedt June 4, 2014 at 8:13 am #

    Wow! I would be thrilled to have sold that to them. I only just figured out what that poster was, having watched the scene several times trying to figure out what the poster said so I could look it up. I’m embarrassed to say I hadn’t known who Seymour Chwast was.


  1. “Mad Men” Season 7, Episode 4 Recap: Don Faces His Demons | - July 17, 2014

    […] a certain poster that actually debuted in Roger’s office last season again took center stage: Seymour Chwast’s 1967 Commedia illustration of Mephistopheles holding court over a fleet of lost souls, looking like a sinister Mr. Kite. As […]

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