Diagonal: Fake Vertigo Poster?

While I’m on the topic of prop documents, this has been bothering me for months: a while back I was watching TV¹, and I saw a poster in the background that looked quite a bit like Saul Bass‘s famous Vertigo one-sheet. The typography is almost identical in style. The colors too. The imagery and composition—same thing. Clearly this was an attempt to recreate the Vertigo poster without violating copyright.

When the poster showed up on a recent episode of one of my favorite shows, Louie, I took a snapshot and Googled everything I could; “Diagonal movie poster,” “Felipe Lares,” “Andrew Patrick,” etc. No results that made any sense.

Here’s the full text in case someone else is looking for the same poster:

Andrew Patrick
Felipe Lares
in Cary Leadmon’s
Timeless Adventure

DIAGONAL

Other posters in the background on Louie seem equally realistic, yet fictional, so the only conclusion that I can draw is that this is a recently-made, clever prop poster, designed specifically for TV and films where licensed property would cost too much to be worthwhile. Despite the fact that it’s almost unethical, I love that such an industry exists. It’s like the fake “sounds-like” music industry, where the melody is just slightly off from a well known hit. I hope that whoever was involved in creating it finds this and wants to tell their fascinating story. And if anybody can find one of these for sale anywhere, I’d love to start a collection of fake movie posters.

1. It was 90210. My wife was watching it. I swear. “And here come the pretzels…” [↩]

Tags: 1950s, lettering, mid-century, poster, retro, Saul Bass, type, typeface, typography, vintage, zeitgeist

Manzanar Sign Follow-Up

Akio Matsumoto, commercial artist. Photo by Ansel Adams.

After I posted my article about the Manzanar War Relocation Center’s entrance sign, I received this email:

Josh:

I ran across your Dec 24 entry regarding the Manzanar relocation sign. My father, who was interned there, painted the sign.  He passed away four years ago but was a graphic artist who did a lot calligraphic work (even before being relocated).  Ansel Adams took several pictures of him (see this link).

He had many books containing various fonts. I donated many of them to the Cerritos Library when he passed away.  However, I don’t think that the font he used for the Manzanar sign was in them since he wasn’t able to take much with him to the relocation center.

FYI:  Another person who worked in the Manzanar sign shop was Jack Hirose (see this link).

Regards,
Mark

So this information, frankly, changes a lot about what I had originally hypothesized. For one, unless Mr. Matsumoto was told to use a specific lettering style, it was probably his choice to use the blackletter face. And if so, it’s more likely that it was an effort towards beautification, rather than propaganda. Many of those who were forced to live at Manzanar had created gardens, murals, and other creative works to improve the look and feel of what was otherwise a barren and austere place. I suppose then that the “Alpine Resort” feel could have been closer to what the artist was going for, not for propaganda, but in a “making-the-best-of-it” sort of way.

Thanks very much to Mark Matsumoto for sharing his father’s story.

Tags: 1940s, font, history, lettering, Manzanar, Nazi, Photo-Lettering, sign, signage, type, typeface, typography, zeitgeist

What’s in a Font—The Manzanar War Relocation Center Sign

Manzanar War Relocation Center Sign (close up)

Update (January 5, 2010): After posting this article, I received an email from Mark Matsumoto, whose father, Akio Matsumoto, was a commercial artist interned at Manzanar during the War. According to Mark, Akio Matsumoto was the person who painted the sign. Needless to say, this information drastically affects my original theories about the sign’s lettering! I’ve posted a follow-up with more information.

I just returned from a brief vacation to Mammoth Mountain, and on the way back down to Los Angeles we stopped at the Manzanar National Historic Site, former home to the Manzanar “War Relocation Center,” an American concentration camp for thousands of Japanese-Americans during World War II. Despite Manzanar’s picturesque location, the site is a haunting reminder of just how bad things can become when the U.S. ignores its constitution.

Many comparisons have been made between the Americans’ use of concentration camps and those used by the Nazis. With this in mind, I was struck by the lettering used on the Manzanar entrance sign, which bears resemblance to the blackletter styles appropriated by the Nazis during the first years of the second World War. The Nazi party’s use of these blackletter forms was very much a purposeful message (for more information on the topic I would recommend reading Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller). It seems odd that, at the same time as the United States was at war with Germany, and even detaining German-Americans at camps like Manzanar, the US government would use lettering evocative of the Third Reich. I decided to do some surface-level research to find out more about this lettering decision.

First, I wanted to determine the origin of the lettering style. It appears to be a simplified blackletter, more contemporary than traditional, a modernist version of a Rotunda. After searching through many, many fonts online, I could not find an exact match in digitized form. But perhaps I was using the wrong sign.

Manzanar War Relocation Center Sign

Apparently, the sign that stands at Manzanar today is a fairly faithful replica of the original, which was photographed by Ansel Adams in 1943:

Manzanar sign, photo by Ansel Adams

However, upon closer comparison between the replica and the original, I’ve noticed a few subtle differences:

• The “M” has a bit of a downward slope in the replica which is not present in the original.
• The letter spacing was somewhat tighter on the original, with the exception of “CENTER,” which is more generously spaced in the original than in the replica.
• The shape of the “R” is wider in the original, and appears condensed in the replica.

Seidelburg Heavy (Photo-Lettering)

I then checked my Photo-Lettering Alphabet Thesaurus, Vol. 2, and found a very close match to the original sign’s lettering in “Seidelburg Heavy” (at right). In Life with Letters, Ed Rondthaler of Photo-Lettering, Inc. provides evidence that his company’s letterforms were used extensively by the U.S. government and military during World War II. In fact, their flagship typeface, Murray Hill Gothic, was used in countless propaganda posters and solicitations for war bonds. It wouldn’t be a stretch, then, to think that perhaps the lettering for the Manzanar sign was chosen out of Photo-Lettering’s offerings and subsequently hand carved in wood. Any irregularities, therefore, could have been artistic choices on the part of the signmaker.

So that is my hypothesis. But then why choose a typeface loaded with Germanic connotations at the same time as America was at war with the Germans? And if the U.S. government was trying to lighten the public perception of what Manzanar was, by using euphemisms like “resettlement” and “relocation” rather than “concentration” or “internment,” it would be counterproductive for them to use signage that resembled that of the enemy.

It’s possible, though, that they just didn’t get it. After all, the U.S. didn’t enter German territory until after D-Day, and so perhaps the connection was not yet made when Manzanar was constructed. It’s also strange that they used a blackletter face in all caps; it’s still legible, but it’s not really in line with how the Nazis usually typeset their blackletter headlines (with the exception of acronyms, e.g. “NSDAP”). But there’s also the possibility that the government wanted to draw a non-political connection between Manzanar’s Alpinesque landscape and that of Northern Europe. Perhaps, in a more sinister way, they wanted to dress up Manzanar as a resort destination, rather than a detainment camp. Playful Gothic lettering is frequently found in period restaurant signage, hotels, ski resorts, and pretty much anywhere that an “Old World” feel is sought. So with that in mind, the Manzanar sign could have been subtle propaganda.

The lettering might have also felt en vogue. The lettering face used also shares a lot in common, geometrically, with some of the faces popular during the 1940s. Here are some images from the Smithsonian’s A More Perfect Union online exhibit, from Camp Amache (another detainment camp like Manzanar):

Amache Midsummer Carnival sign

Resettlement Handbook cover, Granada / Amache

Amache Sign

While the sans-serif lettering styles used in these examples are distinctly 1940s in their appearance, their forms and all-caps presentation share similarities with the simplified blackletter of Seidelburg Heavy. Note the unicase “M”s and “N”s, as well as the parallel legs of the “A”s. Maybe the modernized blackletter simply appeared to be of the times.

Lettering carries meaning. It’s not simply a transparent way of communicating words. I think it’s important that we as designers carefully consider the lettering and type styles that we use, especially in historical context, as their educated use can be far more meaningful than their haphazard and casual application.

As always, I’d be happy to hear from anybody who has more insight into this than my hasty research has unearthed. I’ll gladly update this article with corrections or as I learn more¹².

1. I’ve added a post on the PictureBubbles° Blog with a spherical panorama of Manzanar Cemetery. [↩]
2. As mentioned above, a reader has updated me with further information; please see the follow-up post here. [↩]

Tags: 1940s, font, lettering, Manzanar, Nazi, Photo-Lettering, sign, signage, type, typeface, typography, zeitgeist

Am I right, or am I right…

Just caught wind of this video posted two days ago on YouTube—a simultaneous parody of Lady Gaga and the font-of-the-decade, Neutraface.

Nevermind the comedians’ unenlightened pronunciation¹; it certainly proves that Neutraface has ascended to a cult status almost comparable to that of Helvetica.

Thanks to Angela of Normal Modes for pointing me towards this.

1. It should be spoken Germanic style, “NOY-truh,” since the typeface was named after the Austrian-born architect, Richard Neutra. Same rule applies to Krautrock pioneers NEU! and Swiss watchmakers TAG Heuer. [↩]

Tags: House Industries, humor, Neutraface, typeface, typography

Another day, another Ed Rondthaler quote

The New York Times masthead Comparison from Ed Rondthaler's book

Avid readers of this blog will remember one of the first posts I made, over a year ago, about a redesign of the Star Waggons logo that I had completed at the time. There may have been some hubris, on my part, in comparing my work to that of the lettering genius Ed Benguiat, but while continuing to read Life With Letters …as they turned photogenic by Ed Rondthaler, I came across a rather familiar looking comparison between the old and new New York Times masthead. Looks like Mr. Rondthaler had made the very same visual comparison when he put this book together back in 1980 or so. Neat!

Plus, the illustration was accompanied by a very informative little blurb, which explains that the project was taken on while Ed Benguiat was an employee of Photo-Lettering, Inc.:

     I have been fortunate to witness several great moments in graphic history, but none more overdue than the day the New York Times finally dropped the period from its masthead.
     Newspaper mastheads traditionally placed a period after the name, but by 1900 most papers had given up the practice. Even The Enterprise, my father’s little amateur monthly of 1885, had no period. But The New York Times was not one to rush headlong into such change without due consideration. Meanwhile the period appeared day after day and week after week consuming ink, I estimate, at the rate of $84 a year.
     It was not until 1966 that the Times concluded there was little to be gained trom further procrastination, and decided to bring its masthead in line with popular usage. It was felt, that appropriate expertise should be sought for the execution of this change, and that it could be combined with minor alterations needed at the Same time. Photo-Lettering was honored in having Ed Benguiat selected to perform the amputation.
     The ailing masthead was brought into our quarters on the appointed day. When the operating table was duly set Ed Benguiat, after honing his trusted scalpel to a fine edge, administered four deft strokes of the blade, swiftly severing the period with a minimum of discomfort.
     It was an historic moment. One that will be long remembered in the annals of joumalism. I hope we returned the severed period to the Times as a valuable contribution to its archives.

Tags: Ed Benguiat, Ed Rondthaler, lettering, logo, masthead, Photo-Lettering, Star Waggons, type, typeface, typography, vintage

A confluence of two posts

Life With Letters by Edward Rondthaler

I love when I discover that two places, people, or things that I am interested in separately have something in common. I’m currently making my way through Life With Letters …as they turned photogenic by the late, great Edward Rondthaler, co-founder of Photo-Lettering, Inc. I came across this passage today (on page 60):

… Occasionally we would photo-letter tightly fitted lines of caps for typographers who did not want to subject their metal type to excessive saw work or “notching.” Perhaps the most unexpected request for type came from Mr. George Macy at the Limited Editions Club. He wanted the unique 22-point cut of Caslon 471 photo-lettered in 60-point. It takes a man of his typographic sensitivity to appreciate the niceties of that 22-point cut, but we were a jump ahead of him and had the plate already made up just waiting for such a call…

And so we happen upon the confluence of two subjects I’ve devoted posts to in the past: Photo-Lettering, Inc., and Mr. Macy’s books. I would have never realized that one might have been a client of the other.

Tags: New York, Photo-Lettering, printing, type, typeface, typography, vintage

Cosmographs update

After my recent post on harmonographs, I ponied up for a copy of the Photo-Lettering Alphabet Thesaurus, Volume 2. And now that I can read the book in “full resolution,” I learned a bit more about these mysterious space drawings. The following is transcribed directly from the book:

The figures on the following pages are a unique graphic arts innovation. Photo-Lettering has picked the name “COSMOGRAPHS” to describe these intriguing, orbiting motifs. They represent a significant, modern art-form, for here is scientifically-produced art that unerringly reflects the pitch and flux of this electronic era…free forms unencumbered by traditional patterns…designs with internal momentum capable of exercising a subliminal influence. These are not superficial ornaments; they possess a visual harmony with an enchantment that sets a dominant mood or tone.

Cosmographs are the product of an invention by Edward Lias, physicist in sound. They are visual records of patterns produced by interfering sound waves. Each figure represents a harmonious musical chord or triad. The adjustment of tonalities to different ratios produces the varying formations. The potential of effects is limitless. Here science and art literally join hands in the unity and harmony of basic universal motions.

This introductory showing of cosmographs will no doubt suggest a variety of interesting and practical uses. The designs are available from Photo-Lettering Inc. in SpectraKrome color prints, or black and white glossies from reproduction…as shown or flopped over… positive or negative. Size should be measured on the longest dimension. Prices are adjusted to the intended use.

And later:

Cosmographs are useful for setting moods, attracting attention, decorating backgrounds, and adding distinction to printed matter. Some specific applications include record albums, book jackets, trademarks, letterheads, package designs, wallpaper, murals, displays, TV spots, etc. Also special uses in the areas of electronics, music, art, architecture, fashion, industry, etc.

I think the persuasive 1960s copywriting is almost as good as the designs themselves!

Tags: 1950s, 1960s, font, harmonographs, lettering, math, mid-century, Photo-Lettering, retro, sci-fi, technique, typeface, typography, vintage

Harmonographs: Drawings of the Future

Harmonographs: Drawings of the Future

My path to discovering the world of “harmonographs” is slightly convoluted. It all began when House Industries announced that it would be digitizing and selling selections from the Photo-Lettering, Inc. type collection. Now, besides the fact that this will allow digital designers such as myself to take advantage of the analog type of yesteryear, House plans to sell the fonts in a more affordable way—one headline at a time. Just like Photo-Lettering did back some decades ago, House will allow designers to specify headlines for typesetting and then order only the glyphs that are necessary for the job. This keeps the cost to the designer/client down, and will hopefully stimulate volume sales. It’s revolutionary. I can’t wait.

House 3009 Catalog Cover

So how does this relate to harmonographs? Well, after hearing about House Industries’ plans, Grain Edit recently posted some photos of the Photo-Lettering, Inc. Alphabet Thesaurus, Volume 2. One page in the type specimen catalog includes these amazingly retro Spirograph-like images called “cosmographs.” I’d remembered seeing similar imagery gracing the cover of the House Industries “House 3009″ type catalog, in all its Space-Age glory. Also, when I recently visited House for their Tag Sale, I picked up a 12″ vinyl LP called “Fantastica: Music from Outer Space by Russ Garcia.” It too features a cosmograph-like image on the cover, again evocative of that whole 1950s/1960s film-and-television sci-fi zeitgeist.

So, Google to the rescue, and I came across Cosmographs.com; not a terribly functional or attractive site, but fascinating nonetheless. I put two and two together and saw that the site credits Edward J. Lias, the same fellow mentioned on the Cosmographs page of the Photo-Lettering catalog (“Recorded by Edward Lias”). Looks like I am on to something, I thought. I tried his email address to no avail; my message bounced. A Whois lookup of his domain name leads only to his hosting provider. Dead end—sigh. Wikipedia time! I looked up information on Spirographs, those fun pen-and-ink toys I used to play with in school, and as Wikiing often allows, I eventually found the harmonograph, another variant of a pendulum-like line graph¹ . Great, of course, but I wanted so badly just to be able to make them myself! Luckily, related links at the bottom sent me to subblue, an extraordinarily amazing site where one can actually create harmonographs (as well as guillochés, fractals, and mind-blowing M.C. Escher-esque graphics). The icing on the cake is that with a simple right-click and access to a PDF printer (I recommend CutePDF writer, by the way), the files can be saved, and voila. Vector harmonographs.

1. UPDATE: After acquiring my own copy of the Alphabet Thesaurus, Volume 2, I learned a bit more about “Cosmographs.” Check my newer post for more information. [↩]

Tags: 1950s, 1960s, fonts, harmonographs, House Industries, math, mid-century, Photo-Lettering, retro, sci-fi, technique, type, typography

Neutraface is the new Helvetica

Anybody who knows me well will know that I have a major soft spot for House Industries, designers and purveyors of some of the finest typefaces and associated graphic-designery merchandise out there.

Back in 2002, House released Christian Schwartz’s Neutraface, a family of fonts based on the architectural lettering specified by Richard Neutra in his gorgeous, modern architectural designs. It was epic. The type appeals to me on so many levels. In fact, architectural lettering was one of the factors most exciting to me about moving to Los Angeles several years ago. I even put together a small “photo essay” (I’m so pretentious) of local apartment building lettering examples.

So let’s get one thing straight—I’m not knocking Neutraface.

But it occurred to me yesterday when looking at my junk mail (the physical kind that arrives in your mail box) that Neutraface is now everywhere. It’s an epidemic. It’s managed to find its way into all sorts of unlikely and inappropriate places—in my opinion, it’s somehow jumped the gap from highbrow to lowbrow better than any of House’s fonts that were intended to be lowbrow, like their Street Van, bowling-inspired, and punk rock Flyer Fonts, among others. I find myself pointing and saying “there’s Neutraface!” several times a day to whomever may be beside me. I’ve even trained Don, my future father-in-law and three steps ahead account manager, to spot it on his own—and he sees it all over the place.

I’m tempted to put together a comprehensive exhibit of examples, both bad and good, but I do have projects to work on, so here’s a short list of the first few real-world examples I could think of offhand:

• All of the environmental signage at the new section of the Del Amo Fashion Center here in Torrance, California (1, 2, 3)*
• Wendy’s website/advertising (mostly uses the italic face, but plenty of other weights too; see the embedded video for further detail)
• The identity for 007 film The Quantum of Solace

As I say, it’s not always a bad thing to use Neutraface. There are plenty of great examples of Neutraface in use on House’s website. I just feel like it’s becoming a bit indiscriminately used, like Helvetica. I wouldn’t even be surprised if the film Helvetica is partially responsible for Neutra’s more recent propagation—once you see just how populist a typeface has become, it’s almost embarassing to perpetuate it. But such is the case with all trends. When the bubble bursts, and enough time passes, and everybody else has moved on, it will again be cool to use Neutraface. And I’ll be waiting in vain for the moment to arrive.

Am I just living in a Southern California Neutraface bubble, or are you also seeing it often in your neck of the woods? Feel free to comment.

Tags: architecture, Christian Schwartz, font, House Industries, Neutraface, typeface, typography

Speaking of campaigns…

Barbara Boxer campaign poster

Out of the blue, my lovely fiancée received an email this morning from Barbara Boxer, a US Senator from California. Her campaign is running a design competition to create a new campaign poster for her 2010 reelection bid.

PriceWatch.com t-shirt design contest winner

Now first of all, I rarely participate in contests. It’s risky business, to say the least. Years ago I won a t-shirt design contest for Pricewatch.com [shown at right], but since then I’ve been of the mindset that lightning does not strike twice. But competitions do have some merit—they may not necessarily properly compensate a designer for their time, expertise, or ideas, but they can offer a growing experience for designers of all levels. They’re especially good for design students or those who are not yet established, as they sometimes offer realistic design briefs that can help a designer build a portfolio. And, with a win, a designer can at least get their name out there.

In this instance, as soon as I read the brief, I had a clear visual concept in my head. And I’d just posted earlier today about another political campaign design. Politics aside, I wanted to make this thing, whether or not I entered the contest. I’d posted some time ago about Wordles, which are essentially frequency maps that help attractively visualize how often certain words get used. For this one, I used Senator Boxer’s RSS feed to generate the words, and with some Illustrator trickery, masked the whole thing with an outline of the shape of California. Simple and effective, I hope, and it’s certainly in keeping with her existing yellow/black aesthetic. I’d also come up with a few alternative color schemes, which I might post here for the sake of it sometime soon. (It’s weird designing without being able to get direct feedback from the client!)

So we’ll see what happens—either way, I’m glad I did this.

Tags: campaign, contest, politics, typography