While digging through my “archives” the other day, I came across a “business card” design draft I had created for a gentleman running for sheriff’s office. The project was an offshoot of a collaboration with my friend Scott Kidder—either he or the client had originally come up with the concept of using modified versions of […]
Back in December of last year, I posted some initial drafts of the Cohen Arts and Culture Experience poster design I was working on for NYU’s Stern School of Business. Through the inevitable revision process, many elements have been tweaked, including most obviously the color palette. We also added and changed the “marker” text on […]
I’ve been working with Drayton Hall, a historic landmark in South Carolina, to help redesign their print identity, including their on-site interpretive signage, their advertising, and their newsletter, among other things. The newsletter has been our most recent endeavor. They’ve had the same design for years now (worth checking out to see the “before” to […]
Looks like someone finally figured out how to make tag clouds attractive! The end result, although automatic, looks as though someone spent hours typesetting. This one took me five minutes, and is based on the most popular words on this blog as of today. Word up to Wordles.
Another January First has come and gone, and in the spirit of commemorating round trips through the Gregorian calendar, we at three steps ahead would like to wish all of you out there a happy, peaceful, and design-filled year. Why the Swiss-Army-style pocketknife, you ask? Well, over the year I’ve realized that one of the […]
By now you’ve probably come to understand that I have more than a small obsession with mid-20th-century graphic design. Pictured above are a set of first-drafts of a poster design we’re creating for New York University’s Stern School of Business, promoting their Cohen Arts and Culture Experience program. The program allows current Stern students to […]
We were recently asked to come up with a holiday card for Star Waggons, with whom we are working on an identity and website redesign. We based the design on an earlier non-holiday concept we’d created for them. I’ll post more images when the cards come back from the printer.
For over two years now, I’ve been working on a new typeface that I’ve named Austin Sans. Based roughly on the geometry of my previous release, Bauer House, Austin Sans feels quite a bit more contemporary, without losing its Art Deco residue. I finally have enough ready to at least show a preview here, but […]
In the process of establishing a new look and feel for Star Waggons, we created a “look book” that served two purposes. Firstly, it contained our detailed analysis of the existing identity, including our thoughts on its origin, historical value, and efficacy. Secondly, the look book established our goals for the redesign, both verbally and […]
One of the biggest challenges that I and probably many small business owners face is the inherent conflict between running a full-time business, and being able to zoom out to document and self-promote. To get even more specific, it takes a certain amount of discipline to be able to add to one’s own website when […]